Engage! Expo 2010 New York City. Meet us there, we have some awesome new demos and other secret weapons and would love to meet you in person!
Engage! Expo® 2010, February 16-17, 2010 at the Javits Convention Center in New York City, provides you the critical information you need to deeply connect with and generate revenue from consumers online and on mobile devices. Coverage includes social games, virtual goods, virtual worlds, branded apps and web-enabled toys.
Hi, Groovies! Welcome to UPP’s blog-reports.
We are in the very final countdown, in the next weeks UPP’s world-wide launching would be official! And here we are in Grooville bringing you the hottest UPP’s stories, trends and celebrity news on every post. In this opportunity we would like to hear from two of the coolest Groovies: Ferdiando Bacco & Rome Sheraton.
“UPP is fabulous! If you love talking about parties, fun, and hanging out with friends, you can not miss living inside this fabulous online community. With Bartolomeo Sanzetti my life partner and co-founder of our fashion empire, we have the honor of designing for the most luxurious stores on Roady Drive, the trendiest drive in town. We are amazed by the chilled out party spirit of United Party People, and yes, the Groovies are waiting for you!” Ferdinando Bacco
And there ought be a word from our favorite heiress as well, so let’s hear what she says:
“Wowie zowie, UPP is so-very-awesome! The whole mood is breathtaking, cool and in vogue, exactly as I like it. Right now I’m flashing with glamour re-decorating my house with the gorgeous set of furniture and household appliances that have just arrived in town. I can only say living here in Grooville is the best thing that happened to me for a long time. Can’t wait to share it with you.” Rome ♥♥♥
Wonderful news, fantastic comments, thank you both our interviewees for such a warm welcome.
That’s all for now folks, we’ll meet again soon by the end of the week!
So long,
MG & AW.
“Any space can be beautiful”, that’s our motto. If this is your first house, there’s nothing better than the thrill of filling it up with new furnishings, printing your feelings and ideas on every wall, choosing the colors of sofas and chairs! Moreover, Grooville online world offers you a magnificent opportunity. You won’t have to worry for hiring architects or workmen to make a hole in the wall and create a window, you might just have the design you dream of: a luminous screen made of a series of bay windows? brick walls? Victorian style? Whatever suits you better. So, let’s get rid of the old stuff and renew our place.
At IDEA, UPP’s new store, you’ll find tons of the most glamorous and unique virtual goods you can purchase online.
Eureka, I have an idea, let’s go shopping!
Featuring Groovillian postmodern style, furniture and accessories, IDEA offers unlimited amounts of stylish and high quality furniture. It includes storage options, such as book shelves and chests of drawers, a huge range of lighting experiences from the classic charade to the alternative lightning balls for creating a surround mood. Also at IDEA, you can find home accessories like: candles, wallpapers, rugs and carpets and house appliances such as laptops, and home theatres! Peep inside, they’re glorious!
With inspirational concept, you can stroll our shop while you get the feeling you’re actually living there. Living rooms, bedrooms and dining rooms are specially recreated in assorted styles to help you visualize the concept and customize your place! Every item is accessible and price tagged. Remember the more friends you have the more coins you earn!!
Spread the news and join the IDEA club!!
Hello again my dear Groovies! Today we are gonna go behind the screens and the scenes. I’d like to share with you an interview with Sheldon Nerdwitz, United Party People’s Head Developer who leads us to every nick and crook of the game’s backstage.
AW: Hi Sheldon, thanks a lot for being here with us today.
SN: My pleasure Alice! 
AW: First, we all want to know about the big mystery: “The Administrator”, what is it?
SN: Well, you see Alice, the Administrator is formally an application, but we call it our greatest tool, because that’s what it is, a tool that helps us create items, actions, Groovies. Once we’ve created them we can change them, edit the names, edit what they are allowed to do and what they are not. Plus, the Admin. helps us changing the language so we can go world-wide and bring United Party People to everybody.
AW: Let me see if I understood correctly, the Administrator it’s kind of a secret lab with passwords and all that allows you create, destroy, change, do and undo every house, outfit, party and move at United Party People?
SN: Exactly, though it’s not much of a secret spot, actually we work together with a team of 15 creatives, developers and programmers. We’ve been working for 5 months now, first the ideas are drawn into life then we have our designers and community managers doing their best, then I do my stuff with the Admin, and so on…
AW: Wow, it seems a nice place to work…
SN: It is!! We love what we do, we study and work a lot to create the best quality contents and concepts.
AW: Thank you so much Sheldon for all your valuable info, I guess we now know for sure why they say “Smart is the new sexy”, don’t we?
SN: I guess we do! Take care Alice, and good-bye to all you Groovies!!
Howdy there United Party People’s community! After a very busy week we are here again to give you the latest and hottest info on what’s going on in wonderful Grooville.
Introducing: Mark Gozzip & Alice Webmaster, hosts of "GrooveNews At 5"
First, Grooville is growing fast. We’ve hired many many technicians and artists that are working their souls out, 24/7, setting the last details for we want everything to be just lovely to welcome you.
New buildings, are filling up the town: clubs for parties, stores, and apartments are just a hint of what you’ll find when you become a Groovy. Mike Sportswear has announced that they will also be establishing a new shop here soon, isn’t it awesome? All the sporty items you’ve always dreamed of will be on Roady Drive waiting for you!
Last but not least, we are getting so huge that new celebrity Groovies are moving in! Apparently everybody wants to hangout in Grooville and our last arrival is Jewel. The famous designer who has created the very cute and stylish Tasty Couture has decided to open a new branch in town, and she has come to stay! Bacco and Sanzetti –remember our two most loved & hyper cool fashionistas?- are gonna have to deal with competition.
Anyway, Tasty is trendy, pink and very feminine. Sophistication and glamour are still ruled by B&S, so don’t be alarmed, fashionistas in town have many Groovies to please!
Changing the subject a bit, we have patriotical news as well. Andy Marhol, has left pop art aside and began to work to produce what’s gonna be remembered as the most inspirational icon in Groville. In celebration of our hero: George Groovington, Marhol has forged in gold a wonderful statue to commemorate the legacy of the founding father.
“Oh, say! can you see by the Parties’ late light…”
Bye, and see you next week!
Mark Gozzip & Alice Webmaster, your favorite hosts. ♥
Yeah, United Party People’s fans and wannabe’s, the future made of virtual insanity has reached these shores and it’s time to keep abreast! For in this community insanity means fun, creation and alternative realities, we are here to offer you a bunch of funky avatars that for sure will groove your profiles.
As you know, you can either used them as a Facebook, Skype, MSN, e-mail profile picture and for many other social media sites. Together with the set of wallpapers we’ve already posted you’ll turn your virtual life into an amazingly designed and special world.
Come out, come out wherever you are!
Try to find the hidden Groovy that’s in you! Who are you, the cool and smooth surfer? a dark goth emo?? a rock star? a very trendy highbrow girl? Which style suits you better? Sporty, romantic, dreamy, retro or tribal?
What’s best is that you don’t have to choose you can simply pick one and rule it out when you feel like it, you’ll have plenty others to choose from!. It’s an extreme makeover all the way, specially thought to please your visual and moody-identity needs.
But wait!!! These already done for you avatars are just for now, because when we launch very very soon, you’re gonna be able to create your own. And believe me, you’re gonna really, really customize them!!
This stuff is insane!
Bacco & Sanzetti
Ferdinando Bacco and Bartolomeo Sanzetti founded Bacco & Sanzetti ten years ago, showing their first women’s collection in Groovington DC three years later to widespread praise. The pair opened their first shop in New Funk five years ago, and Rome Sheraton, our favorite heiress, wore one of their dresses at the latest Party People’s Choice Awards.
They have since expanded into fragrances, underwear, handbags, shoes, swimwear, eyewear, and jeans. Unarguably they are two of those who show so much awesomeness that’s worth admiring and following.
Needless (needles!) to say they are one of the most famous Haute couture designers and fashionistas to the bone. We couldn’t help but wonder what would happen if we have these gorgeous designers working exclusively for us? B&S style has become a trademark of its own and we are thrilled to tell you that the fashion empire has reached UPP, super!
A few tips from B&S
At UPP we are committed to beauty. So every fortnightly we’ll have the great designers offering you a few tips to help your Groovy look great! Here we go with the first two:
“Although we honestly adore our last collection, we suggest that you wear either one single animal print element (scarf or shoes or bag or belt or pants!!!) either one piece of clothing in the very same animal print. Don’t overdue it, unless you find an extremely awesome matching of shoes and belt. As a rule, always wear something golden. Whether it’s a piece of jewellery or the single shine in the tip of your belt. It makes you sparkle, it gives you shine!
All the best and XOXOXO to you Groovies!”
B&S
Expert talking, follow them up and show the star that’s in you!
Real money looks great, while it’s counterpart in virtual worlds doesn’t. Games with virtual goods need a good looking virtual currency and most social games totally forget about this.
Here at UPP we are working hard to remediate this!
ps. Another common mistake is developers over/under-pricing their goods, causing over-supply or loosing out because of under-supply, more on this later…
Howdy there Groovies! United Party People’s launching is very close, and we are very much excited about it! But we didn’t want to keep you waiting, we have something to offer you now that will set you in the right mood: grooving!
If you can’t live without a nice wallpaper on your desktop you may need to invest many hours in the search for the perfect one. So we’ve came out with a game-related wallpaper in 800 x 600, 1024 x 768, 1280 x 1024 and 1680 x 1050 resolutions.
These wallpapers are not just “another picture”, they are colorful and funky works of art. Plus they are absolutely free 
Have fun and stay in touch!!!
Meet the Groovies – currently the possible combinations exceed the billion (but we want to go for trillions!). They love to meet and greet and make people happy.
